Cigarette Products:

The Social History of Smoking

George Latimer Apperson

Chapter 3:

Thomas Dekker, to whose pictures of London social life at the opening of the seventeenth century we are so much indebted for information both with regard to smoking and in respect of many other matters of interest, was himself an enemy of tobacco. He politely refers to "that great Tobacconist, the Prince of Smoake and Darkness, Don Pluto"; and in another place addresses tobacco as "thou beggarly Monarche of Indians, and setter up of rotten-lungd chimney-sweepers," and proceeds in a like strain of abuse.

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The Social History of Smoking

George Latimer Apperson

Chapter 15:

Before the end of the seventeenth century, however, the signs were ceasing to have any necessary association with the trade carried on under them, and tobacconists are found with shop-signs which had no reference in any way to tobacco. For instance, to take a few examples from the late Mr. Hilton Price's lists of "Signs of Old London" from Cheapside and adjacent streets, in 1695 John Arundell, tobacconist, was at the "White Horse," Wood Street; in the same year J. Mumford, tobacconist, was at the "Faulcon," Laurence Lane; in 1699 Mr. Brutton, tobacconist, was to be found at the "Three Crowns," under the Royal Exchange; in 1702 Richard Bronas, tobacconist, was at the "Horse Shoe," Bread Street; and in 1766 Mr. Hoppie, of the "Oil Jar: Old Change, Watling Street End," advertised that he "sold a newly invented phosphorus powder for lighting pipes quickly in about half a minute. Ask for a Bottle of Thunder Powder."

Again, in Fleet Street, Mr. Townsend, tobacconist, traded in 1672 at the "Three Golden Balls," near St. Dunstan's Church; while at the end of Fetter Lane, a few years later, John Newland, tobacconist, was to be found at the "King's Head."

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